Clear Blue engaged with WR Grace from the very beginning for this product launch, the first DIY product for the company. Name, identity, packaging, merchandising, web and how-to videos comprised the kick-off.
Clear Blue developed the Hunter Internal Brand Launch strategy, plan, tactics, and a fun t-shirt to…
Strategically, the new online-community area for Char-Broil deserved its own special identity. Thousands of grillers…
Clear Blue directed market research and the development of the Brand Articulation to build a…
Structure, color and organic elements come together in this identity, as well as the introductory…
Market research, Brand Foundation development and strategic planning helped identify an appropriate name for this…
Clear Blue helped Char-Broil identify opportunities for this proprietary technology to leverage its Brand Portfolio…
