Logo Redesign: More Than Meets the Eye
The marketing industry is continuously evolving. In order to stay on top, companies are often faced with a Visual Identity redesign. This includes the possibility of redesigning their logo to better fit small digital venues or presenting the Brand to consumers in a refreshing new way.
We cannot stress enough the importance of the research and planning that go on behind the curtain of this process. The decision to do a logo redesign is not always an easy one, many factors come into play that are often overlooked or underestimated:
• Brand Equity - How recognizable is your current logo? What parts of your logo are most recognizable and shouldn’t change? Do the gains outweigh the costs of a logo update?
• Messaging – Does your logo currently portray the right personality and quality to your consumers? Would a logo update better represent your Brand as it stands today?
• Testing - Are your new ideas the right direction for your company, or are your consumers attached to what you currently have? Can a logo update help you communicate a substantial shift within the company?
• Listen - to your audience, pay close attention to the competitive landscape.
In years past, Clear Blue has been granted the opportunity to redesign logos for companies including Levelor, Char-Broil, Double Cooler, Bondera, Saber Grills and EquiFirst. When faced with this important branding strategy, Clear Blue has the tools and experience to ensure that your investment gives full return.