LiuGong Shines at ConExpo
It’s a long way from home, but Clear Blue’s client, LiuGong Machinery Corporation of Liuzhou, China, showed no signs of jet lag at Las Vegas’ ConExpo 2014. ConExpo is one of the world’s largest conventions, held for the immense unveiling of the newest equipment, technology and products in the construction industry. LiuGong’s booth was a sight to see.
Account Executives, Addison Prophet and Mandy Shelton were the lucky attendees, helping to spread the news about LiuGong’s new Visual Identity. Clear Blue was chosen over 5 other agencies on 3 continents to create the VI which debuted in the form of booth graphics and collateral designs.
After a collaborative two-year process of research and development, the VI debut was a hit! Compliment after compliment and words of endorsement not only came from LiuGong North America team members and dealers, but representatives of competitor companies as well.
The overall trip was a huge success for both LiuGong and Clear Blue, making us even more proud to call them our client. Keep an eye out this month for LiuGong’s new Brand and Visual Identity launch!