Clear Blue Wins Gold Awards for Packaging and Merchandising
If you have to make sales happen at retail, the Clear Blue designers and studio can help. This talented team just won gold awards for both packaging and merchandising at the National Hardware Show in Las Vegas.
The Char-Broil® TRU-Infrared™ Grill2Go® X200 package received the Gold Packaging award from the NRHA (North American Retail Hardware Association) at the show. NHRA calls the winners, “The best of 2013,” based on overall shelf and sales appeal, graphic design, innovation, packaging efficiency, shelf life and selling features. Robin Konieczny, President of Clear Blue said, “The package graphics are bold and rugged, just like the product. Clearly, this is a winning combination.”
Clear Blue’s design for the Char-Broil Wood Chips displayer won the Gold Merchandising award. Clear Blue collaborated with Copac Global Packaging who developed the innovative free-standing shipper/display system to be re-packed and re-used several times to encourage recycling. Sheldon Rhyne of Copac commented on the award, “It’s great to be recognized for our attention to details that build brand awareness and make our customers stand out in the crowd.”
Both Clear Blue and Copac serve global clients from their headquarters in the Carolinas.