Charlotte Agency Clear Blue, Inc. Signs Safe’N’Clear
Charlotte, NC – December 2, 2014 – Clear Blue, Inc. a brand consulting and advertising agency has just been named Agency of Record for Safe ‘N’ Clear, Inc. Safe ‘N’ Clear is manufacturing a revolutionary medical mask that is slated for international distribution and sales beginning in June of 2015. Clear Blue’s responsibilities will include brand development, marketing strategy, publicity, and digital.
Clear Blue’s experience in international branding and marketing was a key factor in landing the new business. Their recent work with LiuGong, a Chinese construction machine manufacturer, has given them extra insight on how to address the different social, political, and cultural arenas that international brand initiatives must encompass. Dr. Anne McIntosh, Safe ‘N’ Clear’s President and Developer says, “We are excited to begin working with Clear Blue to bring this groundbreaking medical product line to market.”
Safe ‘N’ Clear has set its sights on an aggressive launch into Canada, India, and China. Each of these markets requires specific tactics that must be met within each medical community. Dr. McIntosh’s product will soon be under FDA review in the US and she hopes that the product will be used by all medical personnel including first responders, dentists, doctors, nurses, and hospital staff. After the international launch, Clear Blue will handle the domestic launch of the mask and other products in the portfolio.