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Launch!
01
Oct

3, 2, 1…Blast off!

Every year, many products fail for many different reasons:  lack of strategy, scrutiny, stamina, and money.  A new product launch takes work beforehand: segmentation, purchase path…

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41_505549
19
Jun

Logo Redesign: More Than Meets the Eye

The marketing industry is continuously evolving. In order to stay on top, companies are often faced with a Visual Identity redesign. This includes the possibility of…

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spotlight1
10
Apr

3 Reasons Why Internal Brand Adoption Deserves the Spot Light

“Every decision every employee makes has an impact, small or large, on your brand, and what you do internally can bridge the gap between perception and…

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27
Sep

Is Your Brand Ready to Go Global?

As the world gets smaller, Brands have the opportunity to get bigger. One category that projects flat growth in the US, offers 10% annual growth projections…

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23
Aug

Clear Blue Competes for Global Project

Charlotte’s Clear Blue competes on 3 continents for global project As one of China’s largest manufacturers of construction equipment, LiuGong of the Guangxi Province recently searched…

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15
Mar

RealTime Marketing The Early Stages

The original commercials that air in the Super Bowl are planned extensively prior to that date, but no one could have predicted the blackout that would…

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03
Aug

LinkedIn’s Integration into Microsoft Office 2013 Creates Opportunity for BtoB Marketers

LinkedIn revealed the exciting news last week that their platform will be integrated into the new Microsoft Office in 2013. Users will be able to seamlessly…

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13
Jul

Clear Blue Recognized for Global Brand Building

July 13, 2012 –Charlotte, NC – Charlotte-based global advertising and marketing agency, Clear Blue, has won recognition in China for its brand building of a global…

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20
Jan

Five Days of Fun

Ready, set, go! 2012 started like a cannon shot here at Clear Blue as we launch new product lines, finalize media plans, kick-off new campaigns, etc.…

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