09
Apr

DO YOU “OWN” “YOUR” VIDEO? YOU MIGHT BE SURPRISED.

Don’t assume you know who owns a photograph or video. You could be making an expensive mistake. Read this little article from our intellectual property counselor,…

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double cooler
11
Mar

Clear Blue Launches New Website for double cooler

Clear Blue has launched a new website for the Raleigh based business, double coolerTM.  The double cooler is a patented 7-gallon beverage system that utilizes a…

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Confused Horse
13
Nov

Survey Results – Which comes first?

Surprising Branding Survey Results: 100% say…  Let’s dispense with the fanfare and cut straight to the juicy stuff from our small online survey of business people…

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Cart before the horse
06
Nov

Which come first, the Website or the Brand?

The answer seems obvious. But recently, 50% of Brand Update RFPs we’ve seen have stated that the company’s website redesign or refresh is already in process…

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Gulliver
18
Sep

What do Gulliver, Lilliputians and your Brand have in common?

Lemuel Gulliver is a businessman, who’s on a little sailing trip, but there’s a big storm and he’s blown off course. He wakes up after his…

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iceberg_media140
23
Jul

Branding: Victim of Semantics and Naiveté?

In a recent survey of 100 advertising/marketing agency websites, 64 of them equated Branding to a new logo or tagline. Only a handful correctly identified Branding…

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41_505549
19
Jun

Logo Redesign: More Than Meets the Eye

The marketing industry is continuously evolving. In order to stay on top, companies are often faced with a Visual Identity redesign. This includes the possibility of…

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20
May

A Change of Scenery

Summer is here and things are heating up. What are you doing to prepare your home for the season? The home decorators in us recognize that…

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spotlight1
10
Apr

3 Reasons Why Internal Brand Adoption Deserves the Spot Light

“Every decision every employee makes has an impact, small or large, on your brand, and what you do internally can bridge the gap between perception and…

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06
Feb

Let’s Talk About The Real Game

It's no secret that this year's Super Bowl was a flop on the field, but what about all the heated chatter around the commercials? After a…

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