Everyone knows the tip is not the most important part of the iceberg. It’s the part you can’t see that sinks ships.
We see a company’s Brand as an iceberg. There’s the massive underpinning of the company itself: the people and property, culture and Brand Platform, expressed as passion, promise, role and pillars, among other things. Then there’s the tip that the public sees: website, packaging, advertising, social engagement, events. If the competition heats up, the tip might melt, but as long as your Brand Foundation under the surface is strong, your Brand will prosper.
At Clear Blue, we help companies clearly articulate their Brands and manage their Brand Portfolios to be authentic, relevant, sustainable and energizing. By developing a solid brand strategy you not only establish your position in the marketplace, you set clear standards for your internal team to uphold, and when combined, create a positive brand experience for your consumers.
However, it’s not an easy task. (That’s where we come in)
Our Brand Consulting Services Include
- Internal Brand Audit
- Determining Brand Relevance
- Competitive Landscape Analysis
- Brand Pillars
- Brand Purpose
- Brand Promise
- Brand Personality
- Brand Role
- Key Messages
- Value-Leveraged Assets
- Brand Portfolio Management
- Visual Identity & Design Guidelines
- Communications & Voice Guidelines
- Dealership Design & Merchandising Guidelines
- Custom Internal Adoption Programs
- Internal Brand Launch Materials & Metrics
- Employee Training
- Customer Experience
- Employee Engagement