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Confused Horse
13
Nov

Survey Results – Which comes first?

Surprising Branding Survey Results: 100% say…  Let’s dispense with the fanfare and cut straight to the juicy stuff from our small online survey of business people…

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Cart before the horse
06
Nov

Which come first, the Website or the Brand?

The answer seems obvious. But recently, 50% of Brand Update RFPs we’ve seen have stated that the company’s website redesign or refresh is already in process…

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Mountains
14
Oct

Good Food, Good Weather, Good People.

Some of Clear Blue took it out of the office and into the wilderness last week for a team building hike. We had it planned perfectly;…

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Launch!
01
Oct

3, 2, 1…Blast off!

Every year, many products fail for many different reasons:  lack of strategy, scrutiny, stamina, and money.  A new product launch takes work beforehand: segmentation, purchase path…

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Gulliver
18
Sep

What do Gulliver, Lilliputians and your Brand have in common?

Lemuel Gulliver is a businessman, who’s on a little sailing trip, but there’s a big storm and he’s blown off course. He wakes up after his…

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Conner Brown
11
Sep

Meet The New Guy.

Clear Blue is kicking off the season with a shiny new intern!  Meet Conner, the newest addition to our team this Fall.  He is a senior…

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